Amazon Prime Day Facts / When Is Prime Day? | What Is Amazon Prime Day? | What Goes on Sale During Amazon Prime Day? / Prime Day Shopping Tips
Amazon Prime Day Fast Facts
- What is Amazon Prime Day? Amazon Prime Day is one of the biggest sales of the year from Amazon. It started as a way to celebrate Amazon’s birthday, but it has grown to become a multi-day summer savings event with deals that rival Black Friday.
- When is Amazon Prime Day 2026? This year’s Prime Day takes place in June. From June 23 to 23 (instead of the usual July).
- Do I need an Amazon membership to shop for the Prime Day deals? Yes, only Amazon Prime members can shop for the Prime Day deals. However, you can sign up for a free 30-day trial or pay for a month of membership for just $14.99 per month.
- What should I buy on Amazon Prime Day? Almost all product categories go on sale for Prime Day. Some of the best bargains tend to be available on Amazon devices, tech products, beauty and fashion, so we recommend shopping in these departments.
Amazon Prime Day 2026 is back and will take place from June 23 to June 26. The sale is a great opportunity to save on summer essentials, especially as more shoppers’ wallets are feeling the effects of inflation.
Want to learn what to expect from Amazon Prime Day 2026? RetailMeNot’s team of deal experts is here with everything you need to know about this year’s Prime Day sale from Amazon.
When Is Amazon Prime Big Deal Days 2025?
Amazon Prime Day 2026 runs for four days, from June 23 to June 26.
Past Amazon Prime Day + Prime Big Deal Days Dates
- 2025: Prime Day ran from July 8 to July 11, while Prime Big Deal Days let shoppers save from Oct. 7 to Oct. 8.
- 2024: Prime Big Deal Days took place on Oct. 8 and Oct. 9. Meanwhile, Prime Day ran from July 8 to July 11.
- 2023: Prime Day kicked off on July 11 and ran 48 hours through July 12. Prime Big Deal Days took place on Oct. 10 and 11.
- 2022: Tuesday, July 12 to Wednesday, July 13. Plus, Amazon threw a “fall Prime Day” in October for early holiday shoppers, called Prime Early Access (it ran Oct. 11 and 12).
- 2021: Tuesday, June 21 to Wednesday, June 22. This year, Amazon started offering ‘Black Friday-worthy’ deals in the first week of October.
- 2020: Tuesday, Oct. 13 to Wednesday, Oct. 14. Amazon moved Prime Day to the fall due to the pandemic.
- 2019: Monday, July 15 to Tuesday, July 16
- 2018: Monday, July 16 to Tuesday, July 17
- 2017: Monday, July 10 through Wednesday, July 11
- 2016: Tuesday, July 12
- 2015: Wednesday, July 15
What Time Does Amazon Prime Big Deal Days Start?
Amazon is headquartered in Seattle, so Prime Day starts at midnight Pacific Time. That’s 3 a.m. Eastern. To get the first stab at deals, you’ll need to stay up late.
The good news is that plenty of deals are available for the entirety of the sale, so while you might miss out on some lightning deals, you can start fresh on Tuesday morning without pulling an all-nighter.
What Is Amazon Prime Day?
Amazon Prime Day is basically Amazon’s birthday party or anniversary sale. The first Prime Day in 2015 commemorated Amazon’s 20th birthday. Meanwhile, Amazon’s Prime Big Deal Days savings event is sort of a pre-pre-Black Friday sale that kicks off the holiday shopping season. While it’s called Prime “Day,” the event has actually started to run for multiple days.
You must be a Prime member to take part in Prime Day and Prime Big Deal Days. If you are, you’ll get some of the best deals of the year on tech, clothing, home goods, toys, subscriptions and much more.
What Goes on Sale During Amazon Prime Day?
The short answer: Everything! Many Prime Day deals are a surprise, dropping from the deal gods throughout the sale — in the form of lightning deals. Plenty of items stay discounted for the whole sale (or until they sell out).
You can expect Amazon’s own products (Kindles, Echo devices, Fire TVs) to be the most dramatically discounted. Also, you can expect to find deals on popular products, ranging from toys to tech gadgets.
During past Prime Day sales, the following brands were included in the sale, and Amazon has noted these will be included in Prime Day 2026 as well:
- Samsung
- LG
- Owala
- Bissell
- Little Tikes
- Levi’s
- Away luggage
What are the Best Shopping Tips for Prime Day?
Prime Day is massive, with thousands of deals and a ton of hype. Follow these tips to have a successful Prime Day shopping experience this year.
1. Remember That Prime Day Always Starts Early
Like any great event, there’s always a pre-party for Amazon Prime Day. On the same day (June 1) that Amazon announced its 2026 Prime Day dates, it launched early deals. Prime members can check out the early deals now. We expect these will change in the lead up to Prime Day.
2. Look for Ways to Earn Prime Day Shopping Credits
Amazon sometimes lets you earn shopping credits in advance of Prime Day. We will share if Amazon offers shoppers ways to earn Amazon credit to spend during Prime Day 2026.
3. Let Alexa Help You
If you have an Alexa device, that little speaker might have deals for you. In fact, Alexa will send you a personalized guide to the best deals for you, based on your preferences and shopping history. Meanwhile, you can set up deal and price alerts via Alexa, and auto-buy.
P.S. By setting up the deal alert with Alexa, you will be entered for a chance to win a $1,000 Amazon gift card. On Prime Day, 100 winners will be selected.
4. Know the Different Types of Prime Day Deals
There are different types of deals on Prime Day.
- Some Prime Day deals last the entire event.
- Prime Day also offers Amazon’s famous Lightning Deals. These deals drop seemingly at random and last for only a short amount of time (or until they sell out).
If you see a status bar with “number claimed” and/or a ticking clock next to a deal, you’re dealing with a Lightning Deal and need to act fast to get it.
5. Put Deals on Your Wishlist in Advance
You’ve probably already heard the advice to add items to your cart early. However, in your rush to check out, you might accidentally buy something you want to purchase.
We recommend making a wishlist instead. This trick will keep everything you are eyeing for Prime Day neatly organized so that you can pounce when the price drops.
6. Use the Amazon App to Get Deal Alerts
On the Amazon app, you get another benefit: The ability to activate push alerts when items that you’ve added to your wish list go on sale.
7. Remember the Best Deals Aren’t Just on Physical Items
Amazon Prime Day offers plenty of savings on subscriptions, including Amazon Music and Audible. Expect to get the first few months for basically free if you sign up during Prime Day. Meanwhile, you can get your summer entertainment lineup set via Amazon Prime Video streaming deals (which are already available).
8. Don’t Miss Out on Grocery Deals
Amazon has been making forays into the grocery field for years now, and it uses Prime Day as a reminder of that. You can often find deals on Whole Foods and Amazon Fresh purchases.
What Sales Are Happening at Other Stores on Amazon Prime Day?
To compete with Amazon Prime Day, other popular retailers host their own sales around Prime Day. While we wait for the announcements from your favorite retailers, we predict that we’ll see Prime Day-like sales from the following retailers:
- Target
- Walmart
The great thing about shopping at these retailers is that you can take advantage of RetailMeNot cash back opportunities. Stack coupons, cashback, and rewards to save more. We’ll keep you in the loop on the best finds!
Keep checking back because we will keep updating this article as we learn more about Amazon Prime Day 2026.
The post Your Official Amazon Prime Big Deal Days 2026 Guide appeared first on The Real Deal by RetailMeNot.
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