Amazon Prime Day 2026 is happening a little earlier this year, running from June 23 to June 26, 2026 instead of its usual July! We’re still waiting on all the specific deal details for Amazon’s biggest sale of the year, you can count on finding deep discounts from top brands.
Amazon released its official press release for Prime Day on June 1 2026. It was revealed that this year’s sale will include the following brands
- Up to 40% off select TVs (think brands like Samsung and LG)
- Deals from the hottest brands like Owala, Levi’s, Our Place, Stanley, and Sol de Janeiro
- Savings on gear your kids need for summer and beyond, think 30% off trampolines, Little Tikes deals, and early school supply savings
You can also save on more than just physical products. For Prime Day 2026, Amazon is offering Prime members markdowns on its digital content, via platforms like Prime Video and Audible, as well as rental cars and hotels in select destinations.
When Is Prime Day in 2026?
Amazon Prime Day 2026 will take place from June 23 to June 26, 2026. Last year’s event was the longest Prime Day ever, as all other sales were only held for only 48 hours. And this year, that tradition continues.
Just how big is Prime Day in the world of retail? Massive, and it seems to grow more and more each year. According to Adobe Analytics, last year’s sale was record-breaking in other ways:
- Prime Day spending reached $24.1 billion, according to Adobe Analytics. This is 30.3% growth year-over-year (YoY).
- Mobile devices made up 53.2% of the Prime Day sales (up from 49.2% the previous year) and contributed to $12.8 billion in online spending.
- Buy-now-pay-later (BNPL) orders made up 8.1% of last year’s Prime Day sales, up from 7.4% the year before that.
- Discounts were generally higher than in previous years, with apparel reaching 24% off (20% the year before), toys at 19% off (15% the year before) and TVs for 18% off (16% of the year before).
Because of Prime Day’s massive success, Amazon’s main competitors run their own sales around the same time. Retailers like Target and Walmart offer discounts on similar merchandise to Amazon, so keep your eyes peeled for summer deals from these retailers.
You will also want to cross-reference prices when these sales launch, as you may have better savings opportunities at a retailer that offers cash back. Be sure to keep tabs on RetailMeNot during the week of June 23 to 26 to find opportunities to stack savings.
What Will Be on Sale for Prime Day 2026?
So many deals! Amazon is offering markdowns across dozens of its departments, including fashion, beauty, home, tech and loads more.
Prime Day 2026 Deal Predictions
Although there is still so much we don’t know about what exactly will be on sale, past Amazon sales give us an idea of what we can expect. For past Prime Day sales, Amazon offered the following deals:
Prime Day 2025 Tech Deals
- Up to 40% off select TVs from Samsung, Sony and LG.
- Up to 40% off select Samsung Chromebooks.
- Up to 30% off select ASUS laptops.
Prime Day 2025 Fashion Deals
- Up to 50% off select Levi’s apparel.
- Up to 50% off select Zappos styles from brands including Crocs and Steve Madden.
- Up to 40% off styles from Vans and CIDER and shoes and apparel from Columbia.
- Up to 25% off Shopbop styles from brands like Madewell, Lioness and FRAME.
Prime Day 2025 Beauty Deals
- Up to 40% off select premium cosmetics from Tarte, Urban Decay and IT Cosmetics.
- Up to 35% off Korean beauty favorites from Medicube, Anua and COSRX.
- Up to 30% off premium skincare from Clinique and Kiehl’s and haircare from Olaplex.
- Up to 25% off select skincare from Youth To The People and La Roche-Posay.
- Up to 20% off select skincare from Laneige and Paula’s Choice as well as suncare products from Supergoop!, EltaMD and Sun Bum.
Prime Day 2025 Home Deals
- Up to 50% off floorcare from Shark.
- Up to 45% off select floorcare and air purifiers from Dyson.
- Up to 40% off select kitchen essentials from Vitamix and Our Place.
- Up to 25% off coffee must-haves from Nespresso.
Prime Day 2025 Sports and Toys Deals
- Up to 50% off NCAA, NFL, NBA, NHL, and NASCAR officially licensed league gear.
- Up to 50% off pickleballs, footballs and games from Franklin.
- Up to 40% off Disney, Star Wars and Marvel toys, apparel and home goods.
- Up to 30% off toys from Barbie, Hasbro Gaming and Play-Doh.
For Amazon’s list of what will be on sale for Prime Day 2026, keep checking back because RetailMeNot will highlight our favorite deals as soon as the deals are announced. Stay tuned!
Amazon Prime Day 2026 FAQs
When is Amazon Prime Day 2026?
Amazon Prime Day 2026 will run from June 23 to June 26, 2026.
How long is Amazon Prime Day 2026?
Amazon Prime Day 2026 runs for four days, the same as it did last year.
Do you need to be a Prime member to shop during Amazon Prime Day 2026?
Yes, only Prime members can shop during Amazon Prime Day. However, you can sign up for a free 30-day trial from Amazon, and then membership is just $14.99 per month after that.
What items are on sale for Amazon Prime Day 2026?
Amazon puts items from dozens of departments on sale for Amazon Prime Day. You can find beauty, home goods, apparel and accessories, toys, TVs, tech, and more from top brands, including Away, Bissell, LG, Milk Makeup and more.
Do other retailers offer sales around Amazon Prime Day 2026?
Yes, major retailers, including Target and Walmart, tend to host their own sales around Prime Day. At these savings events, they offer deals on similar products.
The post Prime Day 2026 Is Coming in June — Here’s What You Need to Know appeared first on The Real Deal by RetailMeNot.
from The Real Deal by RetailMeNot https://ift.tt/G2Acsil
via IFTTT