If you love trying out new makeup looks or fancy new skincare, you know the costs really add up! That’s why we keep track of all the biggest sales at Ulta throughout the year — including the fan-favorite Jumbo Love hair care sales in January and July, and the super-sized, semi-annual beauty events known as 21+ Days of Beauty in March and September.
Although the exact dates of these savings events may shift from year to year, Ulta typically throws its biggest sales around the same times. So we’ll let you know what’s been confirmed — and what we predict based on the past — so you never have to pay full price for your beauty buys again.
When is the next Ulta sale?
Ulta’s semi-annual 21+ Days of Beauty Event begins Friday, Aug. 28, 2026, but Ulta Beauty Rewards members with Diamond or Platinum status gain exclusive early access to the sale on Thursday, Aug. 27, 2026. The 21+ Days of Beauty sale is available online, in-store and in the Ulta app, and features massive savings on makeup, skincare and hair care from top brands. Expect to find fast-paced daily and weekly beauty steals that slash prices in half, plus free shipping for Diamond and Platinum members.
Ulta has revealed a slew of upcoming deals in the 21+ Days of Beauty sale preview, including 50% off favorites like Clinique Almost Lipstick, Drunk Elephant Protini moisturizer, Supergoop! Glowscreen Drops, It’s A 10 Miracle leave-in conditioner, Too Faced Better Than Sex mascara, SACHEU Peel Off Lip Liner STAY-N and tons more. Take a peek and plan ahead so you don’t miss out on these one-day deals and weekly sales running through Sept. 17, 2026.
Ulta sale calendar at-a-glance
| Month | Ulta Sales |
| January | Love Your Skin, Winter Jumbo Love, Wellness Week |
| February | Valentine’s Day, National Lash Day |
| March | Spring 21+ Days of Beauty |
| April | Spring Haul Event, Perfect Pairs |
| May | Memorial Day Sale |
| June | Member Savings Event, Big Summer Beauty Sale, Summer Jumbo Love |
| July | National Lipstick Day |
| August | Diamond & Platinum Appreciation Days, Summer 21+ Days of Beauty |
| September | Fall Haul Event |
| October | Early Black Friday |
| November | Hello Holidays Sale, Black Friday, Cyber Monday |
| December | Big Holiday Beauty Sale; Love Your Skin & Jumbo Love begin |
Ulta sale calendar 2026
The best bargain hunters among us make it a priority to know the timing of major sales events at their favorite beauty retailers — like Sephora, Bath & Body Works and, of course, Ulta. So get ready to mark your calendar as we break it down month by month in our official guide to Ulta’s semi-annual sales and fan-favorite savings events throughout 2026.
January
Love Your Skin Event
Ulta’s Love Your Skin event blazes in to rescue your tired, winter skin for three weeks at the very beginning of January. It offers much-needed TLC with 50% off your fave skin care products, so you can help protect your skin against the cold wind, harsh temperatures and dry air of the season. This year, the sale ran from Dec. 28, 2025 to Jan. 17, 2026.
Ulta Jumbo Love Event
Carrying over from the previous year, the semi-annual Jumbo Love Event features big discounts up to 45% off liter-sized shampoos and conditioners from top brands. This is the time to stock up on hair care! It typically overlaps with the annual Love Your Skin Event, and in 2026, it ran nearly the entire month. After kicking off Dec. 25, 2025, the Jumbo Love sale ran until Jan. 24, 2026.
Wellness Week
Ulta hosted a Wellness Week in January 2025 and again in the last week of January 2026 to amplify the Wellness by Ulta Beauty platform. The sale featured up to 30% off wellness, skincare and supplements from brands like Briogeo, Solawave, Patchology and Mary Ruth’s.
February
Valentine’s Day Coupons and Freebies
Just in time for Valentine’s Day and Presidents’ Day weekend, Ulta offered a coupon for $10 off your $50 purchase, or $20 off your $100 purchase. In 2026, shoppers were treated to up to 30% off app-exclusive favorite products, free fragrance gifts with purchase, curated and themed gift sets, and other special offers.
National Lash Day
National Lash Day is Feb. 19 every year. In 2026, Ulta celebrated with a week-long sale featuring discounts up to 30% off mascara, false lashes, lash serums and all the other essentials that make your lashes pop and your eyes sparkle.
March
21+ Days of Beauty (aka the Semi-Annual Beauty Event)
The shining star of Ulta sales, the semi-annual 21 Days of Beauty happens (as you’d expect) just twice a year. It’s a sale that overflows with cosmetics, skin and hair care products to keep you smiling until the next one rolls around again in the fall. The latest spring edition of Ulta’s 21+ Days of Beauty event started on Mar. 6 and ran until Mar. 26, 2026, plus a surprise bonus day on March 27.
New sale items drop each week throughout the event, and Ulta loves its customers so much that they don’t make us wait to find out what’s coming down the pipeline. Each Wednesday, shoppers get a preview of the following week’s sale items so we can make sure our bank accounts are properly prepared for the spending!
April
Spring Haul Event
Sometimes referred to as the annual Let’s Haul sale, Ulta’s Spring Haul Event in April offers an excellent opportunity to score big deals on all the necessities (and plenty of luxuries) between the semi-annual sales. It includes major discounts and daily deals on prestige cosmetics — like Rare Beauty, Estée Lauder, Medicube and Clinique — which may only see price drops a few times a year.
The latest Ulta Spring Let’s Haul event started on Apr. 10 and ran through Apr. 18, 2026 with up to 50% off the biggest brands in hair care, skincare, body care and makeup. Even fan-favorite finds like the Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream and the Ilia Eye Stylus Shadow Stick were 20% off! It’s also worth noting that this sale typically runs in direct competition with the Sephora Beauty Insider Spring Savings Event, so be sure to check out both.
Perfect Pairs
The Ulta Perfect Pairs sale features savings up to 50% off your favorite shampoos and conditioners — the only catch is that you need to buy two select items from the same brand to score the deals. It’s still a great opportunity to stock up as these perfect duos start at two for just $20. The sale includes top brands like Redken, Kitsch, Biolage, Olaplex and Pattern alongside other bundle and BOGO deals on hair care products and hair tools. The latest Perfect Pairs spring event kicked off in late April and ran through May 10, 2026.
May
Memorial Day Sale
The Ulta Memorial Day sale typically runs for several days leading up to (and including) the Memorial Day holiday. Most recently, the sale ran from May 21 through May 25, 2026 and featured deals like 30% off Sol de Janeiro perfume mist, 50% off Good Molecules skincare, 30% off OLEHENRIKSEN skincare and 20% off Bubble skincare. It also coincided with the Glow Your Own Way sale which included BOGO 50% off select sun care and tanning products for a safe summer glow.
June
Member Savings Event
Ulta held a Member Savings Event from June 4 through June 14, 2026. It granted tiered savings of 10% off for entry-level members, 15% off for Platinum members and 20% off for Diamond members. The members-only savings were applied to the entire cart, and the discount could be used multiple times for both in-store and online shopping hauls. This event typically happens annually around early- to mid-June.
Ulta Jumbo Love Event
The Jumbo Love Sale happens twice per year, both in the summer and near the end of the year. You might also hear this semi-annual sale referred to as the “Ulta Liter Sale” because of the oodles of savings on liter bottles of shampoo, conditioner and other products that show your hair the most “jumbo” love ever.
The summer version of Ulta’s Jumbo Love hair care sale ran concurrently with the Big Summer Beauty Sale, from June 19 through July 11, 2026. It featured up to 40% off liter-sized shampoos and conditioners from both drugstore and prestige brands, like Redken, Biolage and Pureology.
Big Summer Beauty Sale
The Big Summer Beauty Sale is Ulta’s way of getting you over the midsummer hump with some major savings of up to 50% off summer skin care, BOGO makeup and up to 40% off jumbo hair care. The sale most recently ran from June 19 through July 11, 2026 and featured big deals like 30% off K-Beauty brands Peach & Lilly and COSRX; $150 off Shark Beauty hair tools; and BOGO 50% off skincare faves from the likes of La Roche-Posay and BYOMA.
July
National Lipstick Day Sale
National Lipstick Day is celebrated annually on July 29 and Ulta always commemorates the kissable occasion with savings on lipstick, lip gloss, lip liner, lip balm and other lippie essentials. Deals can get as good as 40% off or BOGO 50%, and they typically run for several days. Look out for rewards point multipliers on lip products around this time, too!
The most recent National Lipstick Day sale at Ulta ran from July 29 through Aug. 1, 2026 and included deals like 40% off MAC MACximal Silky Matte Lipstick, 41% off Charlotte Tilbury Airbrush Flawless Lip Blur and 40% off Lancôme L’Absolu Rouge Cream Lipstick.
August
Diamond and Platinum Appreciation Days
Ulta’s Diamond and Platinum Appreciation Days recur every August to thank Diamond and Platinum Beauty Rewards members for their loyalty. It’s when you’ll earn 10x points on literally thousands of select products and 5x points on everything else. Just sign into your account to activate, and the offer will be available through the mobile app and at Ulta.com only. The date often lands close to (but does not overlap with) the major 21+ Days of Beauty sale, so be sure to keep an eye on your emails and check the Ulta app to make sure you don’t miss it! This year, it took place on Aug. 10 and Aug. 11, 2026.
Ulta 21 Days of Beauty (aka the Semi-Annual Beauty Event)
The second and final 21+ Days of Beauty Sale of the year starts in August and wraps up in mid-September. During this sale, you’ll save 50% on best-selling brands every day! A new selection of one-day deals rolls out each day of the event, so you’ll want to keep an eye on the previews a few days in advance and be ready to act when your coveted brands take their turn in the sale. There are also weeklong deals that drop each week of the sale.
This year, the summer edition of the semi-annual 21+ Days of Beauty sale runs from Aug. 28 through Sept. 17, 2026, with early access for Diamond and Platinum Ulta Beauty Rewards members on Aug. 27, 2026. It features 50% off favorites like Lancôme Lash Idôle Lash-Lifting Volumizing Mascara, Drunk Elephant Protini Moisturizer, Clinique Almost Lipstick, Supergoop! Glowscreen Drops, and hair care brands like Wella, Bondi Boost and Ouidad.
September
Fall Haul Event
Ulta’s Fall Haul sale ran from Sept. 20 through Oct. 4 last year, and we expect to see similar sale dates in 2026. This sale presents the perfect opportunity to stock up on all the skincare, makeup and haircare products you need for the autumn season, including all the necessities for your most stylish Halloween makeup looks. Though the deals aren’t usually as steep as the 21 Days of Beauty that precedes it, you can still find savings up to 40% off hairstyling tools, face masks, facial cleansers, eye shadows and everything in between.
October
Ulta Early Black Friday Sale 2026
Similar to Ulta’s semi-annual savings events, Ulta’s Early Black Friday Sale features new deals every week. The sale ran from from Oct. 26 through Nov. 22, 2025 and we expect to see a similar timeline in 2026. You’ll find new weekly deals on hair, skin and beauty products from beloved brands, making it a great time to shop for items that you think might sell out during Black Friday — or that you need earlier for Thanksgiving plans!
Here are some of the products that were featured in a previous early Black Friday Ulta sale:
November
Ulta: Hello Holidays Sale 2026
The Ulta Hello Holidays Sale typically pops up around Veterans Day each year, and it’s only shoppable online. We expect to see even more savings — up to 40% off beloved products — during this time since it overlaps with the Early Black Friday Sale. Last year, the Hello Holidays Sale ran from Nov. 8 through Nov. 11, 2025 and we expect to see it again around Veterans Day, Nov. 11, 2026.
Ulta: Black Friday Sale 2026
Last year, Ulta’s Black Friday Sale kicked off online on Nov. 22 at 8 p.m. CT — five days before Thanksgiving. We expect to see a similar online-only launch around Nov. 21, 2026. While Ulta’s Black Friday sale may start online, you can shop deals in-store too. In the past, Black Friday sales in Ulta stores ran from around Nov. 24 to Nov. 30. Just remember, Ulta stores will be closed on Thanksgiving Day (Nov. 26, 2026), so you can browse from home while enjoying your turkey and pumpkin pie. Wherever you decide to shop, expect to find major savings on best-selling beauty and makeup products at Ulta during Black Friday.
Ulta: Cyber Monday Sale 2026
Cyber Monday has caused quite the conundrum in recent years because most Black Friday sales live online anyway! However, Ulta attempts to differentiate Cyber Monday from Black Friday by offering shoppers a whole new slew of deals. This online-only sale began at 12 a.m. CT on Sunday, Nov. 30, 2025, so we expect to see it launch again this year on Nov. 29, 2026.
December
Ulta: Big Holiday Beauty Sale 2026
After the Black Friday and Cyber Monday sales are in the history books, the countdown to Christmas arrives in December. Previously called the Holiday Beauty Blitz, the annual Big Holiday Beauty Sale last ran from Dec. 1 through Dec. 24, 2025, and we expect the same in 2026. We suggest using this sale as your last chance to shop for any holiday gifts that still need to be checked off your list!
Love Your Skin & Jumbo Love Events
January’s biggest sales at Ulta actually kick off at the very end of December, so keep an eye out for both the Love Your Skin Event and the Jumbo Love Event to begin sometime during the week between Christmas and New Year’s Eve!
Ulta sale FAQs
Does Ulta ever have sales?
Yes, Ulta hosts many major sales throughout the year, including the Jumbo Love hair care sales and the semi-annual 21 Days of Beauty events, as well as smaller flash sales that pop up almost every month. Some sales feature sitewide discounts or members-only savings (like the Member Love events) while others focus on specific product areas, like hair care, skincare or mascara.
How often does Ulta have its Semi-Annual Beauty Event (aka 21 Days of Beauty)?
Ulta’s semi-annual 21+ Days of Beauty sale takes place twice a year: once in March and again spanning late August into September. While Ulta had previously tried changing the name of this sale to the Semi-Annual Beauty Event, the beauty retailer seems to have returned to the “21+ Days of Beauty” name for this fan-favorite sale.
How many times a year does Ulta have a Jumbo Sale?
Ulta hosts two Jumbo Love hair care sales each year with liter-sized shampoos and conditioners up to 45% off. The summer Jumbo Love Sale takes place around late June through mid-July, and the winter Jumbo Love sale begins in late December and runs into January.
Do I need to be an Ulta Beauty Rewards member to shop Ulta sales?
No, you typically do not need to be an Ulta Beauty Rewards member to shop everyday discounts or major sales like 21 Days of Beauty, Jumbo Love or Black Friday — but you can benefit from bonus perks during these sales if you sign up for a free account.
What are the Ulta Beauty Rewards membership tiers?
The three Ulta Beauty Rewards membership tiers are free member, Platinum and Diamond. Anyone who signs up for a free Ulta account is considered a member, but Platinum and Diamond memberships require $500 and $1,200 yearly spend, respectively. All members are able to earn and redeem points for purchases, participate in Member Love events and receive an annual birthday gift. Platinum and Diamond members get even more, like a $10 birthday coupon, early access to sales and exclusive deals, and points that never expire. Diamond members also get a full-size Diamond gift, $25 off an Ulta beauty service and free shipping for orders $25 or more.
What is the Ulta Member Love event?
Sometimes referred to as Member Love events, Ulta hosts several points-with-purchase multiplier events throughout the year — usually once per month. You need to be an Ulta Beauty Rewards member to earn those points, which are typically 2X for entry-level members, 3X for Platinum members and 4X for Diamond members. The points multipliers often focus on product categories or themes — like lipstick, shampoo and conditioner, or Black-owned, Latin-owned or AAPI-owned brands. The most predictable of these types of events are the Diamond & Platinum Appreciation Days when those member tiers can earn 10X points on select purchases, and 5X on nearly everything else each August. Also look out for the monthly one-day loyalty promotion called Diamond & Platinum Perks Day (aka Diamond Day).
Do my Ulta Beauty Rewards points expire?
Yes, Ulta Beauty Rewards points expire at the end of the calendar quarter following the 12-month anniversary of the date the points were earned. Quarters end Dec. 31, Mar. 31, Jun. 30 and Sept. 30 — so if you earned points on Aug. 4, 2026, for example, then those points will expire on Sept. 30, 2027. However, Platinum and Diamond members’ points do not expire as long as member status is maintained.
Can I use Ulta coupons during the major sales events?
No, you typically cannot use coupon codes during major Ulta sale events like 21+ Days of Beauty and Black Friday, but you can use coupons during the Jumbo Love sales if they’re applicable to the brand you’re purchasing. And remember, you can always earn cash back on your Ulta purchases (even during major sales!) when you shop with the RetailMeNot app.
Can you shop the Ulta sales at Target?
No, Ulta and Target ended their partnership in August 2026, so Ulta products are no longer sold in Target stores or online at Target.com. The Target x Ulta Beauty shop-in-shop partnership lasted for five years before the agreement expired, and Target subsequently closed up more than 600 mini Ulta shops inside its locations to prioritize its in-house Target Beauty Studio launched for fall 2026.
When is the next Ulta Gorgeous Hair event?
The Ulta Gorgeous Hair Event was a fan-favorite, weeks-long sale that would run twice per year in May and October, but these hair care deals have essentially been rolled into the semi-annual 21+ Days of Beauty events in March and August/September. Alternatively, you could also shop the Jumbo Love hair care sales in June and December/January.
Other ways to save at Ulta between sale events
Make sure you never miss an upcoming Ulta sale or savings opportunity with these tried-and-true shopping tips:
- Opt into Ulta emails and texts to stay up-to-date on upcoming sales and exclusive offers — it’s free to sign up.
- Download the Ulta Beauty mobile app to score app-exclusive discounts, preview upcoming sales and set reminders so you never miss out on a deal.
- Check the Ulta website for the Deals page packed with current promotions, coupons, buy-more-save-more deals and gift-with-purchase opportunities.
- Follow Ulta on Instagram and TikTok to stay up to date on new products, upcoming sales and the latest beauty trends.
- Shop the Ulta Beauty Collection for ultra-low prices on hundreds of clean, cruelty-free beauty products from Ulta’s own in-house brand.
- Sign up for an Ulta Beauty Rewards credit card if you can pay it off monthly to avoid mounting interest fees. There are two options: the Ulta Beauty Rewards Credit Card is strictly for Ulta purchases, while the Ulta Beauty Rewards Mastercard Credit Card can be used anywhere Mastercard is accepted. Both will earn you extra Ulta Beauty Rewards for your purchases.
- Download the RetailMeNot browser extension to automatically find and apply verified Ulta coupon codes and cash back, or shop in the palm of your hand with the RetailMeNot app to earn a guaranteed 3% cash back on sitewide purchases at Ulta.
How to earn cash back from your Ulta hauls
Remember: You can always score cash back from your Ulta beauty hauls by shopping in-app with RetailMeNot. Be sure to update to the latest version of the RetailMeNot app to take advantage of guaranteed 3% cash back for Ulta purchases sitewide. Ulta is also a bonus-eligible brand that helps you build up your monthly bonus money in your account! Plus, our Working Code Promise helps you find the latest verified coupons to stack with your cashback and Ulta Beauty rewards, so you can shop with confidence and get the most value from every purchase.
The post It’s Official: This Is Ulta’s Sale Calendar for 2026 appeared first on The Real Deal by RetailMeNot.
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