The only thing better than a good deal is a whole lot of them, and Black Friday always promises to bring us tons of bargains every year. The day-after-Thanksgiving deals used to be confined to a single day, but the big shopping holiday before the holidays has slowly turned into a month-long savings event. While we’re not complaining about more opportunities to shop and save, it can be overwhelming to keep track of it all.
Instead of trying to make sense of all the Black Friday sales on your own, let our team do it for you! We’ve rounded up all the info you need to know about the best Black Friday sales out there — including when they start and what deals you can expect to find. If your favorite retailer hasn’t dropped the details on its Black Friday sale just yet, we’ll let you know what they did in the past. And be sure to check back as we’ll keep this space updated as we find out more!
When Do Black Friday Sales Start?
Your favorite retailers have been hosting plenty of early Black Friday deals, and the savings show no sign of stopping. Even with all the November sales, Black Friday itself will still be a big day for deals. After all, it’s not called “the Biggest Shopping Day of the Year” for nothing!
You can expect most retailers to start offering their official Black Friday deals during the week of Thanksgiving. Many stores will bring out additional deals and doorbusters on Friday to celebrate the iconic shopping holiday.
Are Stores Open on Thanksgiving Day?
Many stores will be closed on Thanksgiving in 2025, but Black Friday store hours are a different story. Target and Macy’s, for example, will open bright and early at 6 a.m. on Black Friday.
Best Black Friday Sales of 2025
Academy Sports + Outdoors
Kicking off Thursday, Nov. 20, the Academy Sports + Outdoors Black Friday 2025 sale includes epic deals like 50% off athletic apparel, footwear, outerwear, game tables, bicycles, fitness equipment and sporting goods, and up to 60% off outdoor cooking gear and grills.
Ace Hardware
Ace Hardware launched a month of deals on Nov. 1 and will keep the party rolling through Cyber Monday, Dec. 1. There are tons of BOGO deals on top tool brands like DEWALT, Craftsman and Milwaukee, but many of the best deals don’t begin until Wednesday, Nov. 19 (like $130 off a Traeger Pro Series grill). Plus, Ace Rewards members get extra benefits like 50% off one regular-priced item, only on Black Friday.
Amazon
Amazon’s Black Friday sale begins on Thursday, Nov. 20 this year, and deals include up to 50% off top Amazon devices like the Echo Show 11, Fire TVs, Blink home security and Fire HD tablets. There are other big deals like 50% off Canon electronics, 50% off Ninja kitchen appliances, 45% off Bose audio and up to 40% off toys from top brands like Little Tikes, NERF, Melissa & Doug, MAGNA-TILES, Barbie and American Girl. Fashion and beauty deals won’t be lacking either, with up to 50% off apparel brands like Levi’s, New Balance and Carhartt, and up to 30% off skin and beauty brands like Sol de Janeiro, Kiehl’s and Milk Makeup.
Apple
Last year, Apple stuck to its typical Black Friday sale format by offering up to $200 in Apple Gift Cards with purchase of select products. The promotion was good in stores, online and on the Apple Store app.
Ashley Furniture
Ashley Furniture’s Black Friday sale is now in full swing, with markdowns as steep as 60% off and doorbuster deals like a $399 Sealy mattress.
AT&T Wireless
During last year’s AT&T Black Friday sale, the carrier advertised the best savings of the year on phones from Apple and Samsung. Discounts were also available on tablets, smartwatches and earbuds.
Bass Pro Shops
Bass Pro Shops’ Black Friday sale begins Monday, Nov. 24 and will run through Sunday, Nov. 30. The week-long sale features savings up to 50% off hunting, fishing and outdoor essentials. And if you’re planning to shop in-store, the first 250 customers at every location will receive a free mystery promo card worth anywhere from $10 to $500.
Bath & Body Works
Last Black Friday, Bath & Body Works sold its One-in-a-Thousand Giftset for just $40 with any $40 purchase. The tote contained more than $130 worth of products!
Bed Bath & Beyond
Be sure to shop at Bed Bath & Beyond on Black Friday this year because the retailer offers up to 70% off on thousands of home goods and small appliances during Black Friday week.
Bed Bath & Beyond has already launched its Beyond Black Friday sale, encouraging customers to shop early for limited-time deals and markdowns as low 60% off furniture and home decor for every room.
Belk
Belk’s Black Friday 2025 sale runs from Nov. 21 through Nov. 29 and features thousands of Black Friday doorbusters — up to 80% off! — on apparel, handbags, jewelry, beauty and home goods.
Best Buy
Best Buy has been dropping early Black Friday deals throughout November, but the official Black Friday sale will run from Nov. 20 through Nov. 29. Expect to see discounts on everything from TVs and tablets to computers and kitchen appliances.
BJ’s Wholesale Club
BJ’s launched its Black Friday 2025 sale on Nov. 17 with the promise of even bigger and better doorbuster deals beginning Nov. 27. Through Cyber Monday, Dec. 1, the wholesale club is serving up savings of as much as 40% off televisions, tech, toys, home goods, kitchenware, furniture and more.
Bloomingdale’s
Last year, Bloomingdale’s gave us seven days of Black Friday savings, including 25% off select high-end and designer skincare, apparel and accessories. We expect Bloomingdale’s Black Friday 2025 to launch around Nov. 24.
Cabela’s
Cabela’s Black Friday sale will stretch from Monday, Nov. 24 through Sunday, Nov. 30. The week-long sale will see markdowns of as much as 50% off hunting, fishing and outdoor essentials. For those planning to shop in-store, the first 250 customers at every location will receive a free mystery promo card worth anywhere from $10 to $500.
Casper
You can’t put a price on a great night’s sleep, but you don’t have to spend a fortune to catch some high-quality z’s. Casper’s Black Friday 2025 sale is on now, and it features up to 30% off mattresses and as much as 35% off everything else.
Chewy
Get ready to treat your pets because Chewy is poised to treat shoppers to as much as 50% off pet food, toys and supplies for its Black Friday Week this year. Chewy+ members get early access to Black Friday deals starting Nov. 22, and we expect the sale to open to everyone shortly after that.
Costco
Costco isn’t stingy with the savings: the wholesaler has been rolling out weekly deals throughout November. However, the best Black Friday deals will stretch from Nov. 17 to Dec. 1, including a short burst of limited-time deals dropping Black Friday, Nov. 28 through Cyber Monday, Dec. 1. The deals can be found across every department, from furniture to jewelry and tech to toys.
Cozy Earth
If you’re in the market for luxury bedding, pajamas and loungewear, Cozy Earth has got you covered — literally. Right now, the soft and luxurious goods are as much as 25% off sitewide.
Crocs
Crocs footwear might be polarizing, but everyone can agree that the retailer’s Black Friday deals are great. The footwear icon is already offering Black Friday doorbuster deals that’ll save you as much as 60% on your next pair.
CVS
There are “extra big deals” happening right now at CVS for Black Friday, including BOGO deals ranging from body wash to household essentials to Nabisco treats, and ExtraBucks Rewards up to $15. We expect even bigger deals to drop, upwards of 60% off, closer to Black Friday proper.
Dell
Dell’s Black Friday 2025 sale is on now, with deals continuing through at least Nov. 28. You could save up to $750 on limited-time computer and tech accessory deals, and Dell Rewards members earn double rewards through Nov. 23.
Fleet Farm
This Black Friday at Fleet Farm, you can find savings like 30% off outdoor-ready footwear, free gifts with purchase (like a cover for your new grill) and deep discounts on all types of tools and hunting equipment. The deals kick off online the evening of Wednesday, Nov. 26 and will run through Saturday, Nov. 29.
GameStop
Get ready to make the gamer in your life happy with the best GameStop Black Friday deals starting as early as Nov. 23. These deals include Nintendo Switch games as low as $30, $100 off the limited-edition Ghost of Yotei PS5 console bundle, and up to 50% off sports video games like NBA 2K26 and Madden 26 for PS5, Xbox and Nintendo Switch 2.
Gap
Get ready to upgrade your wardrobe for less at Gap this Black Friday. Details haven’t been shared yet, but we expect the biggest deals to drop on Black Friday proper. Last year, we saw markdowns as deep as 60% off, so we hope for similar in 2025.
Starting Thursday, Nov. 20, Google is dropping the price on hot tech products for Black Friday 2025, including $300 off the Pixel Pro 10 smartphone, $100 off the Pixel Watch 4, $60 off Pixel Buds Pro 2 earbuds, $60 off the Fitbit Charge 6 and $50 off the Nest Learning Thermostat.
Harbor Freight
You can shop for deep discounts as much as 50% off tools and home improvement items during Harbor Freight’s Black Friday sale. The deals launch on Thanksgiving (Nov. 27) and last through Cyber Monday, Dec. 1 — but Inside Track Club members get early access to the deals starting Monday, Nov. 24.
Hallmark
Last year, Hallmark held a sitewide sale that granted shoppers 20% off everything through Cyber Monday. We hope to see the same (or better!) for Black Friday 2025.
HBO Max
Formerly HBO Max, then just Max and now back to HBO Max again, this streaming service has offered six months of HBO programming for $2.99 per month during past Black Friday sales. We’re hoping their Black Friday sale stays more consistent than their name choice!
Headspace
There’s no better gift than calm and clarity, and Headspace’s Black Friday sale can help you get it in the form of a 50% discount on annual membership.
Home Depot
The Home Depot’s Black Friday sale began with early deals on everything from BOGO power tools to holiday decor, running Nov. 6 through Nov. 26. Then, the bigger-and-better Black Friday deals drop on Nov. 27 and run through Cyber Monday, Dec. 1. Some of The Home Depot’s Black Friday deals — including its appliance sale where you can save up to $1,400 — extend through Dec. 3.
Hot Topic
Last year’s Black Friday sale at Hot Topic featured 30% to 50% off and a buy one, get one for $10 deal on hoodies and sweaters. We’re hoping to see similar markdowns for Black Friday 2025.
HP
If you need a new laptop or desktop computer, you’ll want to head to HP because the Black Friday deals have already begun. Keep an eye out for daily doorbusters up to 75% off!
JCPenney
With JCPenney’s Black Friday 2025 sale, you can save big on items in every department from Nov. 21 through Nov. 30. You can shop in stores or online — but in-store shoppers can score free giveaways at different times throughout the day, like a Cuisinart 4-in-1 coffee maker, diamond studs in 10k gold or a coupon for $500 off!
J.Crew
Get ready to save on restocking your closet with high-quality apparel, because the J.Crew Black Friday sale is coming soon! Last year, the retailer slashed as much as 50% off almost everything, including fashions for women, men and children.
Jockey
Last year, Jockey ran its Black Friday deals sale through Cyber Monday, with items discounted by as much as 50%.
Kiehl’s
Kiehl’s treated Black Friday shoppers to 30% off sitewide last year, plus a free six-piece skincare gift with purchases of $135 or more. We expect to see a similar sale for Kiehl’s Black Friday 2025.
Kohl’s
Kohl’s official Black Friday 2025 sale runs from Nov. 23 to Nov. 29. However, there will be some limited-quantity doorbusters that kick off online on Nov. 27 and in store on Nov. 28, such as 40% off LEGO and 50% off Nike, adidas and Under Armour. There will be savings across every department including toys, tech, small home appliances, apparel, jewelry and beauty from Sephora. You’ll also earn $15 Kohl’s Cash for every $50 spent.
Laneige
For the most beautiful Black Friday, Laneige offered 20% off sitewide last year. We hope to see something similar for the Laneige Black Friday 2025 sale, and we anticipate that deals will begin to drop around Monday, Nov. 24.
La-Z-Boy
To celebrate the season of savings, La-Z-Boy is offering 30% off everything — including recliners, sectionals, sofas and chairs — now through Black Friday.
LEGO
The LEGO Black Friday 2025 sale is a great time to shop since the retailer hardly ever hosts sales throughout the rest of the year. Deals will begin to drop on Nov. 22 and LEGO Insiders will earn double points on all sets purchased on Nov. 22 and 23. The biggest deals will become available on Nov. 28, including special offers and gift-with-purchase opportunities.
Lenovo
The best Black Friday Lenovo deals begin on Nov. 27, but there will also be fresh doorbusters dropping on Nov. 28, including 49% off the ThinkPad X1, 44% off the IdeaPad Slim 3i and 28% off the Legion 5 gaming laptop.
Loft
Saving on style has never been easier thanks to Loft. Last year, there was a very generous 50% off almost everything for Black Friday, so we hope to see that deal return!
Lululemon
Lululemon has launched select early access Black Friday deals, but they’re exclusive to the app (which is only available on iOS). Everyone will have the chance to shop the sale closer to Black Friday, with deals expected to drop the evening before Thanksgiving. Until then, the deals in lululemon’s We Made Too Much sections are already very impressive.
Macy’s
Macy’s has been dropping early Black Friday deals every Friday in November, featuring savings of up to 60% off across every department from apparel and jewelry to toys and home goods. There’s also the Macy’s Parade of Deals with a brand-new, jaw-dropping deal dropping every day through Nov. 27. After that, the biggest and best Macy’s Black Friday deals are expected to launch on Black Friday proper and run through at least Cyber Monday.
Micro Center
You can find lots of discounts on tech products during Micro Center’s Black Friday weekend sales. Shop the Black Friday Overdrive sale from Nov. 21 to 23, then check back for the Black Friday Finale sale running from Nov. 28 to 30.
Microsoft
Last Black Friday, Microsoft offered deals on everything from PCs and Surface laptops to Xbox gaming consoles, controllers and video games. We expect to see a lot of the same for Black Friday 2025 when the sale is launched around Nov. 28.
Newegg
Newegg’s Black Friday sale kicks off on Thursday, Nov. 20 and will run all the way through Nov. 29. Expect to find discounts of up to 80% off computers, components, TVs, electronics and even kitchen appliances.
Nike
Nike’s early access Black Friday deals are already live, featuring savings up to 50% off with the code ACCESS. We expect additional deals and an updated promo code for the official Black Friday sale on or before Nov. 28.
Nolah
Now is the time to shop at Nolah if you’re in the market for a new mattress. The retailer’s Black Friday sale has already begun and offers 35% off sitewide, plus free in-home setup and removal for eligible orders.
Nordstrom
Nordstrom is already offering early Black Friday markdowns up to 60% off designer clothing and accessories from the likes of Miu Miu, Burberry and The Row. We expect the official Black Friday sale to have similarly jaw-dropping deals between Thanksgiving and Cyber Monday.
Office Depot & OfficeMax
Black Friday at Office Depot & OfficeMax features up to hundreds of dollars off on products ranging from office furniture to computers. Early Black Fridays have begun, including 15% off LEGO, 30% off games and crafts, 30% off holiday stationery, up to $130 off laptops and 50% off all photo products.
P.C. Richard & Son
P.C. Richard & Son is giving us Black Friday deals on the best tech, TVs and appliances. Current deals include up to 50% off select audio like JBL speakers, up to 40% off premium TVs and laptops, and up to 40% off select major home appliances. Even better, you can score up to $1,000 in additional savings on select appliances.
Paramount Plus
Though it hasn’t been announced yet, Paramount+ has historically offered its streaming service for just $2.99 per month (for two months) or 50% off an annual plan around Black Friday. Fingers crossed for these epic deals to pop up again for Black Friday 2025!
Petco
Last year, pet owners could treat their furry, feathered or scaly friends for less with Petco’s Black Friday sale, featuring as much as 50% off pet products ranging from toys to treats. We expect similar savings for Black Friday 2025.
Purple
You and your wallet can rest easy with Purple’s Black Friday sale. Score up to $800 off a GelFlex Grid mattress and adjustable base, plus many other discounts on pillows, sheets, seat cushions and more.
Sam’s Club
All Sam’s Club members can shop the warehouse club’s Black Friday deals starting Nov. 27, including $100 off the LG QNED Smart TV, $100 off the PS5 Slim Disc gaming console and $32 off the Ninja Crispi air fryer. Even better, Sam’s Club Plus members get to shop these deals 12 hours early!
Sephora
Black Friday at Sephora brings us generous discounts on beauty favorites, including makeup, skincare, hair care and fragrances from your favorite brands. Cyber Week deals begin to drop on Nov. 22 in the app, followed by 30% off a rotating selection of top brands every day from Nov. 24 through Dec. 4. On Black Friday proper, shoppers can get 50% off select gifts and fragrance, up to 30% off hair and skin tools, and other limited-time sales.
Shutterfly
This year, Shutterfly is giving us a month of Black Friday deals with special sales and promo codes that provide savings, such as free shipping on orders $89 or more, and 30 to 50% off sitewide.
Society6
Society6’s Black Friday 2025 sale can help you find great gifts like artist-designed wall art, apparel and home décor for up to 40% off.
Target
Target’s week-long Black Friday event kicks off on Sunday, Nov. 23. However, there are already great deals like 30% off pajamas for the whole family, BOGO 50% off games and puzzles, and up to 50% off Christmas trees and holiday decor. You can also shop the Deal of the Day event for big savings up to 50% off for a very limited time.
UGG
In past years, UGG has surprised shoppers by launching its Black Friday sale the day before Thanksgiving. If you can’t wait to find out the details, sign up for UGG newsletters to get notified as soon as the deals drop.
Ulta
Ulta brought us more than 300 beauty deals last Black Friday. This year, we expect to once again scoop up savings on makeup, hair care, skincare and nail care for up to 50% off. Early Black Friday deals are live through Nov. 22, so it’s likely that the official Ulta Black Friday sale will launch on Sunday, Nov. 23.
Under Armour
Last year, Under Armour offered 30% off sitewide plus free shipping with a coupon code through Cyber Monday. We expect the athletic retailer to host a similar sale this year, and there’s already a large selection of styles up to 40% off ahead of Black Friday 2025.
Urban Outfitters
Fans of fun and funky apparel and home décor can shop the Urban Outfitters Black Friday sale, which starts on Black Friday, Nov. 28. But if you just can’t wait, UO Rewards members gain early access on Nov. 25!
Walgreens
Expect to find plenty of gift deals and special BOGO offers on select products at Walgreens this Black Friday. The details of the sale haven’t been revealed yet, but shoppers can score 20% off pickup orders and earn $15 in rewards through Nov. 22 while taking advantage of deals like BOGO holiday decor and candy, 60% off framed prints, 20% off select fragrances, and more.
Walmart
Walmart is one of the biggest names on Black Friday, and the big-box store has been rolling out deals all month long. The biggest and best Walmart Black Friday deals of the holiday shopping season will kick off online on Tuesday, Nov. 25 (and in stores on Black Friday. Nov. 28) and run through Sunday, Nov. 30. And, if you’re a Walmart+ member, you can dig into the online deals five hours early, starting at 7 p.m. ET on Monday, Nov. 24.
Wayfair
Wayfair’s early Black Friday sale is already impressive, boasting deals up to 70% off across every department. Get ready to refurnish your whole home — without destroying your bank account — when the official Black Friday sale launches around Nov. 20.
Yousician
Yousician’s Black Friday sale allows you to learn an instrument for less with a 50% off membership deal.
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